The Crunchbase вЂњFemale Founder Series,вЂќ is a number of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame chances, raised money, and are also now leading effective organizations.
Dani Fankhauser, co-founder of XO, is making use of enjoyable and games to produce a far better relationship software experience.
An adopter that is early of dating, Dani is not any complete stranger towards the battles and weakness that originated in traditional apps. In a period where connection is much more valuableвЂ”and difficultвЂ”than ever, she put down together with her co-founders to generate a fresh and take that is new online dating sites. The effect is XOвЂ”the dating that is first with icebreaker games. The back-and-forth that is unique of helps it be easier for users to begin conversations and build better connections.
We asked Dani about her transition from journalist to business owner, the brand new challenges she has faced from branding to fundraising, plus the classes she’s got discovered as you go along.
Q: inform us the tale behind your companyвЂ™s founding: What led you to definitely begin e-commerce?
A: Back this year, I became the very first of my buddies to try online dating sites, and proudly, she met her husband after I convinced a friend to join OkCupid. I was additionally one of many journalists that are first write on Tinder. My co-founders had built a couple of viral mobile games and once I came across them during the early 2019, I became individually fatigued by internet dating, and so I knew it had been time for one thing fresh and brand new. We designed XO to incorporate games into dating to really make it a personal experience thatвЂ™s not draining and demoralizing, but enjoyable.